Monday, December 8, 2008


THE TROPHY KIDS GROW UP: How the Millennial Generation Is Shaking Up the Workplace By Ron Alsop

Who are these kids anyway and why do they think that work should be all fun, games and social networking?

This well-researched book gives the reader an insight into the generation born between 1980-2001. Some of the interesting things the author discovered include:

  • Millennials are inclined to change jobs frequently in their search for the "ideal career."
  • While they will use your organization to get the training and experience they want, there is no doubt they will leave for what they consider to be a "better opportunity," yet they want employers to give them the best because they believe they deserve it.
  • Millennials have "helicopter parents" who are so involved in their lives that they may show up at their child's workplace asking to sit in on interviews and/or performance appraisals.
  • A Junior Achievement survey showed that 9.4% of males want to be professional athletes and 10.0 of the females want to be doctors.
  • Millennials may be the most socially conscious and altruistic group since the 1960's.
This captivating book will give organizations and managers ideas about how to deal with this group in the workplace. The Millennials don't have the same work ethic or expectations of work. How does a manager handle a mixed workplace where there are older workers who perceive the Millennial generation with their piercings and tattoo's as unacceptable co-workers? How does an organization recruit and integrate them into the current workforce? All good questions and all addressed in this fascinating book.

This book is a must-have for everyone who wants to understand this generation. What do you think?


Cheryl: Thank you so much for a great interview this morning. It was really a delightful experience. - Ron Alsop


hear the interview

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