By Tony Simons
Trust in government and corporate leadership at an all time low. Most of us don't believe what politicians say, we don't believe what the CEO of the company we work for says and we don't believe what our bosses say. If credibility is considered the foundation of effective leadership, it seems to be in short supply.
You may look at the title of this book and think "Oh! Another ethics book." However, that's not the case. The author actually has research data that puts a bottom-line dollar value on business leaders who live by their word and actually do what they say. The book shows how the personal integrity of it's leaders drives the profitability and overall success of organizations.
Why doesn't everyone just "do the right thing?" Simons points out that although that idea sounds simple enough, it's just not as easy as it sounds.
Fascination and thought provoking, this is a must-read business book. The reader will come away with new insights and a greater understanding of just how important it is to do what you said you would do. What do you think?
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