Wednesday, July 22, 2009

LET'S GET REAL OR LET'S NOT PLAY: Transforming the Buyer/Seller Relationship
by Mahan Khalsa and Randy Illig

It seems that every day there is some new story about regular people, like you and me, being taken advantage of or losing their money or their home. In this time of economic chaos, it's hard to trust anyone. Too often, selling and buying are both based on fear. Buyers and sellers end up working against one another.

Doing business is no longer about just about getting someone to buy. This book advocates that salespeople focus on their client helping them reduce costs, increase revenues, and improve not only productivity but also quality and customer satisfaction. When this happens, both buyer and seller win.

The book reveals the tried and true skills and practices developed by the FranklinCovey Sales Performance Group and applies by their sales people around the world. Above all, the reader will learn the power of "getting real" which means being authentic, saying exactly what you mean and acting on your values.

I found the ideas in this book refreshing. It seems to me the way business should be done. What do you think?

To hear my interview with Randy Illig on my internet radio show INSIDE THE WRITER'S CAFE on, click on the link:

All shows are available on-demand, so you can listen when you want to. If you find an interview with a favorite author or one you particularly like, you can go to I-Tunes and download it free.

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